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ENT2014 programs

Introduction to Entrepreneurship

Introduction to Entrepreneurship (ENT201) is an undergraduate course that addresses principles of entrepreneurship. The course aims to equip students with both the theoretical knowledge and practical skills essential for initiating successful entrepreneurial ventures. It emphasizes the systematic approach to recognizing business opportunities, formulating robust business models, securing financing, and devising effective marketing and growth strategies. Key areas of study encompass opportunity assessment, venture capital and financing, business model development, market analysis, and strategic growth planning. The course integrates interactive lectures, in-depth case studies, and practical exercises to foster an entrepreneurial mindset among students. Upon completion, students will possess a comprehensive understanding of the entrepreneurial landscape and be adept at identifying potential business ventures and assessing their feasibility. The course serves as a foundational module for students considering careers as entrepreneurs or roles in startup ecosystems.

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6
ECTS
180
hours in a term
4
class hours a week
From the Fall 2025 syllabus

What you will learn

  • •Understand the foundational concepts and theories of entrepreneurship, including opportunity recognition, business model development, and value proposition.
  • •Understand the applications of the Customer Development methodology to identify, validate, and refine customer needs and market opportunities for new venture creation.
  • •Understand the key components of the Business Model Canvas and how it is used to analyze and develop innovative business models.
  • •Understand the feasibility and viability assessment of new venture ideas by conducting market research, competitor analysis, and customer validation.
  • •Understand the process of evaluating and selecting appropriate funding and financing options for new ventures.

How it is graded

30%
Team Project (Written Assignments 20%, Final presentation 80%)
Week 4, Week 9, Week 12
30%
Midterm Exam
Week 8
40%
Final Exam
Week 16

Workload

180 hours in a term, about 12 a week
In-Class Time 56 hIndependent Study 45 hAssignments 36 hExaminations 18 hGroup Discussions 14 hFieldwork and Practicum 11 h

Week by week

Books

Entrepreneurship
Zacharakis, A., Corbett, A. C., & Bygrave, W. D., 5th
required
Entrepreneurship: Successfully Launching New Ventures
Barringer, B., & Ireland, D., 6th
required
Entrepreneurship: Theory, process, and practice
Kuratko, D. F., Latest Edition
recommended
Innovation and Entrepreneurship
Peter F. Drucker
recommended

Where it fits

No prerequisites

Requirements come from syllabi. Check with your advisor.

Rules

Attendance is compulsory; a student missing 25% (16 hours or more) of instructed hours will fail the course. Students more than 15 minutes late may sit in class but are marked absent.

No late submission is accepted without a medical certificate (or equivalent), and only in extreme circumstances; even with special consideration, work must be submitted within five days of the deadline or it will not be marked. Missed homework/assignments receive zero credit with no make-ups.

Tools

University LMS

Who teaches it

Not in the timetable this term.

Files

syllabus
ENT201 syllabus
Introduction to Entrepreneurship · Fall 2025
Open